Vardhaman
India's largest vertically integrated textile producer, rebranded.
Vardhaman manufacturing facility — $1.1 billion group turnover.
About the Project
The brief.
India's largest vertically integrated textile producer. We partnered with Vardhaman to transform their corporate brand identity — from visual systems to marketing collateral — positioning them as a global leader in sustainable textile manufacturing.
Corporate Brand Transformation
In one line
India's largest vertically integrated textile producer, rebranded.
Business Verticals We Branded
670 metric tonnes / day — the largest business of the Group
Million meters per annum processing capacity — the growth engine
Seasonal collection branding and visual identity
Complete brand identity redesign across all verticals
The Deets
How it happened.
Vardhaman is one of India's largest integrated textile groups, spanning yarns, fabrics, garments and more — with $1.1B in group turnover and 18 manufacturing facilities.
The brief was to modernise a legacy manufacturing identity without breaking its heritage — and to give investors, partners, buyers and talent a single, confident brand read across six business verticals.
We anchored the new identity in the group's manufacturing legacy, built guidelines that unify divisions, plants and business lines, designed an annual report system for investor-grade communication, and rebuilt the digital presence around the refreshed brand.
“Legacy manufacturing, contemporary brand — one identity across six businesses.”
Brand Elements — Palette
What We Delivered
On the table.
- Corporate Brand Identity
- Visual Language System
- Brand Guidelines
- Marketing Collateral
- Collection Branding
- Sustainability Communications
- Corporate Film Direction
- Packaging Systems
- Digital Brand Assets
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